The Mooncake Festival celebrates a three-day Lunar New Year festival centered around friends, family, and togetherness. The visual identity captures a sense of playfulness and celebration through a contemporary interpretation of traditional Chinese design elements.
TOOLS USED
BRAND IDENTITY, BRAND GUIDELINES
2025 • 16 WEEKS
ROLE
Brand Identity Designer
SUPERVISION
Zab Hobart
This branding project establishes a visual identity for a three day cultural festival through a series of research, design methodology, and various print and digital assets for the festival. To incorporate the celebration and excitement aspect of the Lunar Festival into my Mooncake Festival, a vast range of bright, bold colours was implemented across the branding.
SALTED EGG YOLK
#FFDA00
MOONLIT
#B3CBFF
CHANG'E
BLUSH
#FF00F3
IMMORTAL GLOW
#F3FEFF
The secondary colours are used to capture the moonlit sky during an aurora, symbolizing the special moments of family and friends gathering together along with the rarity of an aurora occurring in our world, marking the importance of the festival as something to be treasured and remembered.
#4CC9F0
#0037FF
#7209B7
#000568
MISTY
HARE
SKYBOUND
GODDESS
IMMORTAL
PLUM
FLICKERING
SHADOW
Bilingual Mobile Tickets
BRAND ASSETS
Event Brochure
Bilingual Physical Tickets
Outdoor Poster Ad
Homepage Web Design
Staff Lanyard
PREV. PROJECT
RAMENISCENT
NEXT PROJECT
MAJ ELECTRICAL SERVICES
The Mooncake Festival brings friends and family together to reconnect and celebrate Chinese traditions and culture.
Illustrator
InDesign
Figma