More arrr-venture!
WHY HAVE A BORING COMMUTE WHEN YOU CAN SAIL THE SEVEN ROADS?
YO-HO GO! reimagines long-distance bus travel as an immersive pirate voyage. Featuring a playful pirate-inspired identity, the project brings the brand to life through a printed brand book and a launch campaign spanning print, outdoor, transit, and digital advertising.
TOOLS USED
BRAND IDENTITY, BRAND GUIDELINES & PUBLICATION
2025 • 16 WEEKS
ROLE
Brand Identity Designer
SUPERVISION
Marija Bacic
Challenging the widely-known aesthetic of pirates (red & black with established pirate symbols), YO-HO GO! modernizes this style to reflect how pirates in this century would choose to express themselves. Graffiti and bold, eye-catching colours represent what modern pirates stand for:, to rebel!
CRAB RAVE
#E80889
CANNONBALL
#000000
LOW TIDES
#00B1FF
SEAFOAM WHITE
#FFFFFF
A bold, unconventional colour palette reimagines traditional pirate aesthetics with a modern twist. Crab Rave and Low Tides inject a playful, adventurous energy into the brand, while Cannonball and Seafoam White create contrast and balance. Together, the colours establish a distinctive and explosive visual identity that feels youthful, energetic, and unexpected.
Business Card
Staff Lanyard Design
Outdoor Poster Ad
Outdoor Signage
Bus Shelter Ad
BRAND BOOK
BRAND ASSETS
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MAJ ELECTRICAL SERVICES
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RAMENISCENT
YO-HO GO! expresses how the real treasure behind every adventure is
not just the final destination,
but the memories made along it.
(click thro my brand book!)
Illustrator
InDesign
Figma